Introduction

Sustainability strategies have become more relevant to corporate success. It is not just a trend anymore, it is more of a lifestyle. By treating sustainability as a goal today, early movers will develop competencies that rivals will be hard-pressed to match. (Nidumolu et al., 2009). The best way companies can attract new customers and intensify the relationships with established ones is to be committed to sustainable business practices throughout their operations and supply chain. Eccles & Serafeim (2013) have demonstrated the greater a company focus in their ESG (Environmental, Social, and Government) issues, the more innovative, and profitable they become. Porter and Kramer (2011) make the case that business can have long-term success if they focus on creating shared value. Intel was ranked number 28 for the 2018 Global 100 most sustainable corporations in the world. Intel is playing a leadership role in the environment and society and this is because of the innovation and sustainability strategies in their operations.
The primary objectives of this case study on Intel Corporation are as follows:
1. How does Intel Corporation achieve profitability while also being sustainable?
2. What are the materiality issues has Intel Corporation evaluated and focused on?
3. How does Intel Corporation apply the 4 pillars of sustainability to create shared value (CSV)?

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